Some people don't like ads. But a new class action lawsuit in California against Facebook (embedded below) thinks it should be illegal for teenagers to like any ads without first obtaining parental consent.
We've written before about the legal implications of using the likeness of Facebook members in advertising, but this time it is not a joke. And the issue is Facebook's "Like" button, not using the likeness of a person to plug a product. On Facebook, you can "like" any status update or post in your stream, but you can also "like" ads. When you do so, it can appear as a status update to all your friends if that ad is linked to a Facebook page, thus turning the "like" button into a social endorsement. (If it is not linked to a page, liking an ad is simply used by Facebook to help them determine the quality of an ad, and it will not appear in your stream).Accenture
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